Make Your Dog Insta-Famous with These Photography Tips

Make Your Dog Insta-Famous with These Photography Tips

Photo via Pexels

Post by Shelley Bowling

 

Did you know that merely looking at cute dog pictures can increase people’s well-being? Though we didn’t need research to tell us that, Psychology Today is just one source whose data supports the conclusion that pet photos make us happier. Start spreading joy (and boosting your Instagram following) by employing these doggie photo tips from Paws n Claws Foundation.

Get Strategic About Wrangling Active Pups

If it’s a cute puppy or super-active dog you’re trying to photograph, it can be hard to get them to sit pretty for a picture. Fortunately, there are a few strategies that can help get your dog to cooperate.

One way to slow your dog down is to tire them out with plenty of active play before your photoshoot. Most breeds need a lot of exercise anyway so activities like long walks, tossing treats into the grass for hide-and-seek, and going somewhere new (preferably a park or natural area) are beneficial.

Invest Time in Training Your Dog

Most dog owners teach their dogs’ essential commands for both safety and convenience. If you haven’t yet taught your dog to sit, start there. Chewy recommends spending 15 to 20 minutes per day practicing this skill before moving on to other commands.

You can use commands to get your dog to cooperate during photo shoots, as well as keep them out of trouble when you’re done snapping pictures.

Embrace the Spontaneity

Though wriggly puppies can be challenging to photograph, if your subject simply won’t settle down, going with the flow could create an epic photo. Some blurriness is acceptable if coupled with cuteness and a nice backdrop, but you can also use burst mode to capture multiple shots.

Plus, Instagram lends itself well to video content, and by filming your dog versus photographing, you might capture some amazingly adorable shorts. Then, convert videos to GIFs for free, and make your dog a social media star.

Add Props for More Fun

Incorporating props into your photoshoot is fun for your dog, but it can also add interest to your social media. Your puppy’s favorite toy might interest them long enough for a portrait, but a novel treat or prop could be even more intriguing.

Think about props you might use for a person — clothing items, glasses, hats, lights, balloons, bubbles, and even canine-safe snacks — and get creative. Some of the best Instagram dog accounts feature pets that act like humans, and it works! While you shouldn’t copy another Instagrammer, check out other accounts for inspiration on capturing your doggo’s best angle.

Use Natural Light When Possible

Though you can create ideal photography conditions in any space, heading outdoors is the simplest way to harness light. Observe your dog at different times, and note how the light influences the setting

Any natural lighting, from sun rays via the window to dappled afternoon light under a shade tree, can offer perfect picture-taking opportunities.

Give Perspective a Chance

Your dog probably does plenty of adorable things throughout the day that you could take snapshots of. But if you’re haphazardly snapping from the same angle every time, you might be missing out on some great images for social media.

Changing up the perspective can refresh your photos and add interest to your Instagram grid. Photography Pro recommends trying all angles; from above, from below, low-down (great for small dogs), from the hip, and even via reflections.

Know Your Audience

Though dog photographs can add interest to your Instagram, unless you’re solely promoting your pup, diversity is key. Throwing in an occasional dog photo can fit with any branding, but overdoing it might not delight your audience, depending on your demographic.

Though most influencers focus on creating a cohesive, on-brand Instagram feed, consider what your social media goals are.

Depending on your motivation, your dog’s pics may be the focus of your content or a happy aside you post every once in a while.

Even if everything your dog does is adorable (and Instagram-worthy), it does take some effort to capture their essence via photo. With these tips, you’ll be prepared for your pup to sit, stay, and slay on social media.

 

4 Ways to Grow a Business While Bonding With a New Pet

4 Ways to Grow a Business While Bonding With a New Pet

Post by Shelley Bowling

Whether you bake treats or create artwork, turning your skills into a business is both an exhilarating, and at times
overwhelming, process. If you are welcoming a new animal at the same time, you might wonder how you will find a
balance between your professional endeavors and your precious pet. Following these four tips helps ensure your
creature feels loved while still growing your new business.

Paws-N-Claws Foundation is dedicated to facilitating pet adoption to reduce euthanasia. Make a donation today!

1. Create a Business Plan
One of the best ways to maximize time for your pet is by structuring and organizing your business from the get-go,
thereby preventing any future issues. Improve your chances of success by developing a business plan before selling
your goods or services.

A business plan includes a company description, how your business will be structured, how you will sell your
services, and what financial products and funding are needed. If you need a bank loan, you might be required to
present this information for review. Read over this ZenBusiness – Start a Business Guide to learn more about
planning your business.

2. Market Your Company
As with a solid business plan, the better you market your company from the start, the better your chances of high
sales, which gives you more flexibility in your schedule with your pet. Develop a marketing plan to promote your
new business.

According to one report, the best-performing forms of digital marketing are social media, search engine
optimization, pay-per-click, and email. Social media and email marketing are fantastic options as they do not cost
any money. Simply create free business pages on social media sites, and use email templates to communicate with
consumers.

No matter which avenue you choose, be sure to create a well-designed logo for your business. Strategic logos create
brand awareness, make a strong first impression and separate you from competitors.

3. Schedule Pet Time
Whether your animal is older and slow or a young pup full of energy, nearly every pet needs some bonding time
with its owners, especially if he or she is new in the home. Penciling in time to spend with your new pet prevents
you from consistently missing one-on-one time with him or her.

For example, if you have a social dog, schedule play dates with other friends and their pooches. Another option is
taking your pet to a dog park to run around and meet new friends. If he or she has social or behavior issues, pet
training classes are a great way to bond and teach manners.

4. Invest in Toys
Even with scheduled play or snuggle time, there will be moments you need to be alone to focus on work. Make sure
your pet has plenty of toys to keep him or her entertained during this time.

If your pet hangs out by your desk during the day, get toys that are quiet for your office. The last thing you need is a
squeaky toy going off during an important phone call. If you have a fenced-in yard, a doggie door is a wonderful
addition to the home; your pet can go out and play whenever he or she wants.

No matter where you are at in your entrepreneurial journey, finding ways to balance your time with a new pet can be
tricky. Following these four tips can help you dedicate time and attention to both your job and your animal.

Image via Pexels

Pet Holiday Reminder

PET HOLIDAYS

January

  • January National Train your Dog Month
  • January 2 –National Pet Travel Safety Day
  • January 29 – Seeing Eye Guide Dog Birthday

February

  • February Spay /Neuter Awareness Month
  • February 10th, 2018 – Paws n Claws Food Drive Ft. Pierce Farmers Market
  • February 14- Pet Theft  awareness Day
  • February 22 – Walking your Dog Day

March

  • March 13- K-9 Veterans Day

April

  • Prevention of Cruelty to Animals Month  ( ASCPA)

May

  • Be kind to Animals Week ( since 1915)

June

  • Animal Rights Awareness Month

July

  • National Pet Fire Safety Day

July 31

  • National Mutt Day

August

  • Universal Birthday for Shelter Dogs

September

  • National Pet Memorial Day

October

  • September 8th, 2018 – 5th Annual Paws n Claws “Pet Walk-a-Thon” Ft. Pierce Marina
  • Adopt A Pet Month

November

  • Adopt a Senior Pet Month

December 2

  • National Mutt Day